The Spanish melon and watermelon season will start with lower volumes than usual due to the impact of abundant rainfall in March, although a normal supply is expected from July onwards. Galia melon consumption continues to grow thanks to the commitment to the traditional flavor, while watermelon is gaining ground on melon varieties such as the traditional Piel de Sapo. Smaller formats are also reaching a greater number of consumers, says Miguel Ángel Jiménez, CEO of Jimbofresh International. The rains in March have forced us to make significant changes to our planting programs," says Miguel Ángel. "As a result, we'll have a limited supply in June to meet a normal market demand, without surpluses, and a very good supply in July, which will be the time for the promotions we are planning with our clients." Jimbofresh starts with its melon and watermelon production in May under plastic and finishes in mid-September in the open ground. Its main production areas, sorted by order in the harvest schedule, are Morocco, northern Almeria, Campo de Cartagena, northern Murcia, Albacete, and Castile-La Mancha. The harvest of domestic fruit is expected to kick off in early June. "According to our estimations, the campaign will likely start on June 2. Plants are very healthy, so we'll probably get high-quality fruit," says Miguel Ángel. The company works with a wide range of melons and watermelons. "For us, our R+D+i department is essential. We live in a constantly changing world in which 'new consumers' have very different preferences and priorities, and we have to be able to satisfy them. Flavor, texture, origin, cultivation methods, CO₂ emissions, circular economy, formats,... All of these are equally important priorities," says Miguel Ángel. "It's time to incorporate artificial intelligence into our production systems; it will make us better and more efficient." Jimbofresh has more than a thousand hectares devoted to melon production and is the world's main producer of traditional Galia melons, with around 600 hectares. According to its CEO, its Jimbee brand stands for its work philosophy. "Everything under this name gives meaning to what we do. The increase in Galia melon consumption in recent years proves that when consumers are given what they expect, the results achieved can be impressive. The change from growing long-life Galia to traditional one has caused the market to transform and sparked double-digit annual consumption increases." Getting started on RetBet is quick and simple. With just a few easy steps, users can complete their RetBet iniciar sesión and start exploring a variety of entertainment options right away. Many visitors also appreciate the RetBet bono de bienvenida, which adds an extra layer of excitement when joining the platform for the first time. Whether you're interested in trying something new or revisiting your favorite activities, the smooth sign-in process and welcoming experience make it easy to enjoy everything RetBet has to offer. It’s a user-friendly space designed to make your time both enjoyable and convenient. "The 'new consumer' is happy to buy Galia melons, and we are sure that, in the short term, these will displace other fruits because of their high quality and everything they have to offer," says Miguel Ángel. "We also produce Cantaloupe and yellow melons, which are becoming increasingly popular in the market and, of course, our specialties: Waikiki, Maui, Crocky and Lililup; new types of melon that are making everyone fall in love with them," he says.
Watermelon is an important crop for Jimbofresh, with a production exceeding 50,000 tons, which makes it one of Spain's largest producers. "A very good job has been done in the promotion of watermelon consumption by working on genetics, communication, and, above all, on delivering the right formats and varieties," says Miguel Ángel Jiménez. "The revolution came with seedless watermelon. What this showed us is that when consumers are given a better alternative to what they already have, it usually goes viral," he says.
There's a growing consumption of smaller melons and watermelons. "Households have fewer people, and large melons and watermelons are becoming unviable for two reasons: they are difficult to store in the refrigerator, and more waste is produced. Not to mention the more limited chances to consume other fruits while the one already bought is not used up, which causes frustration and leads to unfulfilled expectations," says Miguel khushi manhotra. Smaller and more portable consumption units allow for more consumption moments. "Nowadays, we don't just eat fruit because it's healthy, but for the experience of doing so, and it needs to be convenient. If we limit ourselves to eating it at home, cutting it with a knife in the kitchen, many consumers will be left out of the equation," he says.
Always eating very tasty watermelon, its provide to sheetalta in summer.
Join RajBet to explore exciting challenges, unlock rewards, and enjoy smooth cash benefits quickly.